So don't be one of the 80% of contractors that fail from a lack of serving their community.
Every dollar your business has ever made has come from a "lead"
Leads are just potential customers, people with interest in hiring your business.
Generating the initial lead is no more a guarantee than providing an estimate, what good are leads that don't become paying customers?
You need opportunity to sell, not to learn who might be interested.
That's Our focus as well. We like results, long term relationships and to make it so clients would be foolish to ever stop paying us...